AI enablement · engineering · coaching

We help organisations use AI well.

We are AI experts who love everything from coaching and embedded AI enablement through to agentic app architecture and engineering. With a proven track record from large government projects to SMEs, we'd love to help you achieve your AI ambitions.

70M+
Users served annually
95%
Accuracy in production
20+
Years shipping products

From the boardroom to the codebase.

What we do

01

AI strategy & advisory

  • Board-level guidance on where AI creates real value
  • Focus on the few use cases that drive most of the impact
02

Coaching & mentoring

  • Individual and team coaching that reshapes mental models
  • Understand AI's jagged frontier - where it excels and where it fails
03

Transformation & training

  • Sustainable AI capability from boardroom to frontline
  • A workforce taken from zero use to 70% adoption in 12 weeks
04

Architecture & engineering

  • Production-grade systems built for accuracy, security and scale
  • Retrieval pipelines to agentic workflows, designed not to hallucinate when it matters
05

Rapid prototyping

  • Working demos in days, not quarters
  • Build fast to prove value, then hand off or scale to production
06

AI governance

  • Frameworks that enable rather than block
  • Risk tiers, approvals and transparency aligned with UK Government best practice
Selected work

AI with real impact.

70% adoption in 12 weeks
  • From zero usage to 70% adoption across the charity in 12 weeks
  • Strategy through to coaching, building sustainable capability across the whole organisation
  • One-to-one coaching with the C-suite and senior leaders
  • Architecture and engineering on priority workflows
  • Weekly AI Lab sessions co-designing GPTs with teams across the charity
AI transformation Training
11 ICBs, one diagnostics discovery
  • AI and automation discovery across 11 Integrated Care Boards in the NHS Midlands region
  • Workshops narrowed 41 opportunities to a prioritised shortlist
  • Modelled how a 1% cut in missed appointments could free a pathway to roughly 90,000 diagnostic appointments a year
  • Secured funding for pilot projects and reached a working prototype within weeks

In partnership with Hudson & Hayes

Discovery Business case
10 Days → 2 Hours
  • Publisher matching tool - 1,500 vendors in 2 hours, down from 10 days
  • Automated ad-placement verification, giving individuals back full days of work
  • Coaching engineers on building and using AI agents
  • Outbound sales tool that surfaces strong prospects and has helped land new clients
  • Security analysis of the MCP risk surface, plus a secure Claude Code rollout to engineers
Rapid prototyping Automation
A platform strategy and architecture
  • AI strategy and platform architecture for the FTSE 100 education company
    • A single front-door platform
    • AI-agent and MCP architecture unifying fragmented delivery systems
    • One coherent learner experience
  • Supporting Pearson's early-careers ambitions, including the national NEET challenge (not in education, employment or training)
Platform architecture MCP framework
A roadmap and the tooling to use it
  • AI transformation roadmap for a private-equity-backed financial-data firm targeting 3x growth
  • An MCP-based approach to make legacy systems AI-accessible
  • Developer-tooling programme across a ~50-strong engineering team, with onboarding and process-design workshops

In partnership with Hudson & Hayes

Roadmap Developer enablement
In their words

From cautious to capable.

Children's hospital charity
“This isn't change management, it's EQ and IQ.”

“Paidia's coaching has been unique in helping us actually understand and use AI. David's experience as both a lecturer and an AI expert is the perfect blend - this isn't change management, it's EQ and IQ, giving people the confidence to try things and feel comfortable with AI, so the whole organisation gets the best from it.”

Richard Grove, CTO, GOSH Charity

FTSE 100 education
“David combines deep AI expertise with a rare ability to make the future feel practical. He moves effortlessly between board-level strategy and the technical detail of how things actually get built. His workshops and materials helped us understand not just what AI could do, but what it could change - in our processes, our platform strategy and the way we work. I'd recommend Paidia without hesitation.”

Michelle Chu, Principal, Programme Management, Pearson

Real Estate Asset Management
“I brought Paidia Consulting in to get my team - a small senior team at a real estate investment firm - genuinely capable with AI, not just curious about it. Over four days they did exactly that. The training was practical, well-paced, and pitched perfectly for people who needed to apply this to real work the next morning, not sit through theory. The team came away noticeably more confident and we're already using what they taught us. We've asked them back. If you want a partner who can take a team from cautious to capable quickly, I'd recommend them without hesitation.”

Gary Roberts, CEO

Local government
“David and the team at Paidia gave us the governance to be confident in how we procure, build and use AI. For a local authority that matters enormously, and what they delivered was practical, not abstract policy: clear AI procurement clauses and a checklist our service owners can apply themselves. We're now on much firmer footing to adopt AI responsibly. I'd recommend them without hesitation.”

Roger Todd, Head of Digital & Products

Public-service consultancy
“David and team run engaging, innovative and high-impact hackathons. We could feel the enthusiasm in the room and confidence and capability being built.”

Antonio Weiss, Senior Partner
author of “AI Demystified” (Financial Times Press)

Enterprise AI
“I worked alongside Paidia Consulting for the best part of a year embedding AI into a large enterprise. They were excellent partners at taking real-world problems and quickly building working prototypes that the team could actually try. Several of these prototypes grew into full AI workflows, and the tools they delivered are now in real use, driving measurable value. I'd recommend them highly.”

James Bentley, Founder, Numerical Partners

More references available on request.

Our clients

Trusted across sectors.

From central government to global enterprises, we work with organisations from first experiments through to scaled deployment.

FCDO
Foreign, Commonwealth & Development Office
UK Government
NHS
NHS
Healthcare
GOSH Charity
GOSH Charity
Charity
Homes England
Homes England
Public Sector
Awin
Awin
Global Tech
Rimes
Rimes
Financial Data
Pearson
Pearson
FTSE 100 Education
London Borough of Merton
London Borough of Merton
Local Government
Keele University
Keele University
Higher Education
ZINC RE
Real Estate Asset Management
Recognition

Award-winning work.

Our recent work with the FCDO and CYB has been recognised across government and industry.

Who we are

Meet the team.

Dr David Gérouville-Farrell

Dr David Gérouville-Farrell

Founder · AI strategy, architecture

I spent fifteen years in academia as a university lecturer in computer science, with thirty published papers and a background that runs from web and game development through to service design, delivery and product management. AI was my hobby long before ChatGPT - I spent my spare time training computer vision models and fine-tuning diffusion models. When ChatGPT arrived I couldn't stop thinking about the change about to hit the world, so I built Paidia to help bring AI to the public and private sector.

I had the privilege of architecting and engineering the UK Government's first public-facing LLM service, for the FCDO. Since then I have led Paidia's work with clients ranging from national institutions like the NHS and Great Ormond Street Hospital Charity to SMEs and large enterprises across the private sector. I work across the whole stack, from boardroom strategy to hands-on architecture to one-to-one coaching. I'm obsessed with AI.

Associates

Dr Jonathan Sykes

Dr Jonathan Sykes

Delivery & transformation

Jon leads delivery and transformation on our public-sector engagements, most recently the AI governance frameworks for a London borough. He combines years of experience across a huge swathe of central and local government departments with a research background in human behaviour and HCI, and a strong grounding in service design - turning AI policy into something teams can actually use.

Gus Laios

Gus Laios

Product & delivery

Gus Laios is a Product Manager and digital transformation leader with over 15 years' experience delivering complex technology programmes across the public and private sectors. He specialises in turning strategic objectives into practical, user-centred solutions, leading multidisciplinary teams to deliver products and services that create measurable business value.

With a background spanning product management, delivery leadership, and large-scale digital transformation, Gus brings a pragmatic approach to solving complex challenges, helping organisations navigate change, improve services, and realise the benefits of emerging technologies, including AI.

Ross Anderson

Ross Anderson

AI engineering

Ross is our AI engineer, with experience spanning web and game development and full-stack work across retrieval, agentic architecture, web development and database design. Ross helps us build quickly and efficiently, and has a relentless eye for detail.

The office cats

Apollonia

Apollonia

Chief Charisma Officer

Apollonia is in charge of ensuring good vibes, no matter how much work is on.

Bowie

Bowie

Chief Operating Officer

Bowie keeps operations tight: he ensures we are awake every morning at 5am, and that breakfast, lunch and dinner are served at exactly the same time, every day, without exception.

Get started

Let's build something that works for you.

Whether you're exploring AI strategy, need hands-on architecture help, or want to change how your organisation uses AI - let's talk.